Remarketing is something you may or may not have heard of, but you have undoubtedly come across it online and offline. Google AdWords are one of the most widely used types of digital or online remarketing. Have you ever visited a website or conducted a search, only to be redirected to Google advertising for that page or search topic the following time you go there? Remarketing is that.
The sidewalk or "sandwich board" boards that cafés post outside of their establishments are a common offline example of this type of promotion, although only the signs' content is static. In the hopes that people may eventually come inside to experience whatever the signs are offering, these signs are intended to target regular pedestrians.
Although remarketing is obviously nothing new, there is still a lot of misunderstanding around what it is and how to use it effectively. This post will define remarketing and discuss remarketing techniques you may employ to boost your e-commerce conversion rates.
Why Remarketing Is Beneficial and What It Is
Cookies will be gathered by the script's code to anonymously identify and classify new visitors.
As long as the website your potential customer is visiting supports your ad service, your ad service then swoops in for the kill and starts displaying adverts for your shop wherever they visit.
An increase in conversions is remarketing's main advantage. A potential consumer is less likely to return if they browse your store without making a purchase. However, you can significantly improve the likelihood that the same consumer would return and make a purchase by remarketing whatever product they were interested in and selling it at a discount.
One example is a custom printer company, which, according to HubSpot, achieved 203% higher conversion rates on its dynamic remarketing campaigns than on normal display ads.
By retargeting customers with specific goods or your entire brand, remarketing enables you to convert almost any customer into a lead. Remarketing is another excellent business growth strategy for raising brand recognition across all consumers. When they need to purchase the good or service you're selling, sowing that thought in their brains can result in even more conversions.
5 Remarketing Techniques You Can Use Right Now
Now that you are aware of what remarketing is and how it may help you, let's discuss how it can actually be put into practice. Here are five remarketing techniques you may use right away.
SELECT THE PAGES YOU WANT TO TARGET
Consider which pages you want to tag before actually remarketing any of your products.
Since those pages will be the ones you base your entire campaign on, they should be closely related to your marketing objective.
You may tag your best-selling specific product pages or even best-selling categories and remarket them to bounced visitors if you want to increase sales. They could reconsider and return to make a purchase if they see such advertisements again.
Similar to the previous point, you might decide to tag pages that inform readers about your business and its products, highlighting their advantages so you can nurture those lost leads and increase brand recognition.
By doing this, you'll be able to set them up for conversion, increasing the likelihood that they'll buy a more expensive item and stick with you.
Your retargeted clients should be directed to a solid product page.
REMARKETING CAMPAIGNS SHOULD BE SEGMENTED
If you segment your remarketing efforts to target distinct demographics, you'll see significantly more results. It's reasonable to expect that not every person who visits your website will be interested in the same goods.
The length of time spent on your site, the amount of pages viewed, and the sites visited may all be used to better ascertain which products might appeal to them more.
For instance, if you sell pet food, you could design various campaigns for those looking to purchase dog food and cat food. You'll be able to more directly address your visitor's problems in this manner and aid them in better resolving them.
Use a variety of call-to-actions and connect them to your website's goal-based pages. Watch your conversion rate so you can follow your performance and make any necessary adjustments.
BID ON SHOPPING CARTS AND ABANDONED CARTS SHOULD BE INCREASED
Remarketing is one of the finest techniques to boost conversions when used on shopping cart and abandoned cart pages.
Those clients were close to making a purchase because they had already expressed interest in your goods.
As soon as they leave those pages on your website, remarket to them and keep nagging them to return and complete the sale.
You should set a greater budget because those visitors are regarded as warmer traffic because they were on the verge of converting, which will increase your return on investment.
LOWER THE AD SPEND ON VISITORS TO THE HOME PAGE AND SIMILAR PAGE
At the same time, you should think about reducing the budget for remarketing advertisements to visitors who left your homepage or other non-sales-oriented pages.
Visitors who land on these pages but leave without making a purchase are not as valuable as those who left from your shopping cart pages since they are not prepared to make a purchase.
But that doesn't imply you should stop reselling them altogether. It simply means that you will need to spend more time nurturing those leads and, as previously indicated, directing them to sites that provide additional information.
Utilize your segments to ensure that you are making comments to the appropriate audience.
REPEAT VISITORS OR PRODUCT PAGE VIEWERS SHOULD BE OFFERS COUPONS
Making discounts and discount codes and providing them to users who frequently visit your website or particular product pages is another successful remarketing tactic.
Offering them a 10% discount coupon or a BOGO deal can just be the thing that persuades them to take the next step and purchase the item since if they keep returning, it is likely that they are really interested in the product.
With retargeting, people will continue to see your advertisement wherever they go online, but the item is now cheaper. This raises their likelihood of converting and doing business with you. Retargeting those consumers helped you convert that visitor from a one-time buyer into a recurring client by raising brand awareness.
Remarketing Can Boost Your Conversion Rates
When done correctly, remarketing may be a potent marketing tactic. Regardless of the strategy you use, don't forget to test and modify the advertising to raise conversion rates. By doing this, you'll be able to increase your return on investment while maintaining your marketing budget.
Launch a remarketing campaign using the advice above, and be persistent in your efforts. You'll be able to quickly observe the outcomes and see an improvement in your bottom line.