The Super Bowl: A Marketer's Dream Come True
As a business owner or marketer, you know how crucial it is to reach your target audience and make a lasting impression.
The Super Bowl provides a unique opportunity for businesses to do just that.
With over 100 million viewers, the Super Bowl is one of the most watched television events of the year. It's a platform for businesses to showcase their products, services, and overall brand to a captive and engaged audience.
Here are a few tips and examples on how to advertise your business like the Super Bowl:
Get Creative with Your Commercials
The Super Bowl is known for its memorable commercials. From funny sketches to heartwarming stories, the commercials during the Super Bowl are a form of entertainment in and of themselves.
To make your business stand out, get creative with your commercials.
Think outside the box and come up with a concept that showcases your brand in a unique and engaging way.
Such as, in 2019, the Washington State Tourism Board created a commercial that featured the scenic landscapes and outdoor activities available in the state. By showcasing the natural beauty of Washington, the commercial was able to draw in viewers and make a lasting impression.
Partner with Influencers
Influencer marketing is a powerful tool for businesses looking to reach their target audience. By partnering with influencers, you can tap into their followers and reach a large and engaged audience. During the Super Bowl, businesses can partner with influencers to create a buzz around their brand.
As proof, in 2018, Pepsi partnered with Cardi B and Steve Carell to create a commercial that showcased their products in a fun and lighthearted way.
By partnering with popular influencers, Pepsi was able to reach a younger, hipper demographic and create a memorable moment during the game.
Use Social Media to Your Advantage
Social media is a great way for businesses to connect with their audience and create a buzz around their brand. During the Super Bowl, businesses can leverage social media to engage with their audience and create a memorable moment.
For instance, in 2016, Coca-Cola used social media to create a real-time conversation with their audience. By using hashtags and interactive polls, Coca-Cola was able to create a buzz around their brand and reach a large and engaged audience.
Create a 360-Degree Experience
The Super Bowl is more than just a game – it's a full-fledged event. To make your business stand out, create a 360-degree experience that extends beyond the commercials.
For example, in 2018, Toyota created a 360-degree experience that included a commercial, a social media campaign, and a series of events during the Super Bowl. By creating a full-fledged experience, Toyota was able to reach their audience in a variety of ways and create a memorable moment.
Embrace the Culture
The Super Bowl is a cultural event that transcends the game itself. To make your business stand out, embrace the culture of the Super Bowl and find ways to connect with your audience.
To illustrate, in 2016, Mountain Dew created a commercial that featured famous skateboarder Tony Hawk. By embracing the culture of extreme sports, Mountain Dew was able to connect with their audience and create a memorable moment during the Super Bowl.
In conclusion, the Super Bowl provides a unique opportunity for businesses to reach their target audience and make a lasting impression. From creative commercials to partnerships with influencers and social media, the possibilities are endless.
Embrace the culture of the Super Bowl and find ways to connect with your audience – you never know what kind of impact it could have on your business growth.