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According to the Office of Consumer Affairs, a single transaction might be valued up to 10 times as much as customer loyalty.

Every new customer who interacts with your business has the potential to become a devoted patron if you've got the right business development strategy. You increase your chances of having a happy customer by offering exceptional customer service, but how can you make a happy customer a devoted one?

On social media and online, people are seeking a fantastic local business like yours. They might even tell others about their experience. Users can post images or even check in to your establishment and tell their friends they are there in addition to writing reviews.

small business development plan

You can boost word-of-mouth and reach more potential customers by coming up with inventive marketing strategies to promote participation.

Here are a few suggestions on how to start fostering such connections in your own company and converting new clients into ardent supporters and repeat clients. You might hold a photo contest. Buyers are visual beings.

That entails browsing photos on Yelp. Considering the experience you will have. You can post an infinite number of images to your Yelp page as a company owner, but a photo upload competition can be a fun way to encourage your clients to do the same. Images of your company, your employees, and the products or services you offer are the ideal kinds to post on Yelp. Additionally, there are pictures with captions.

Make sure you establish "contest parameters" that support your purpose when you conduct a photo upload competition with your customers. Be sure to review the FTC rules and contest FAQ before launching your promotion.

You could be asking yourself, "FTC...FAQ?" Yes, there are regulations to follow when considering holding contests for your company. Make sure you don't get into trouble by breaking the FTC rules or the terms of service of the website where the contest is being held.

You can always ask your attorney if you're unsure. Once you've received the all-clear, relax and take in the photos your clients post on your company page. You can learn more about your customers by looking at photos.

They may post pictures of themselves with a staff member who assisted them or served them, strike silly poses in front of your distinctive décor, or discuss their favorite product, meal, or service. Whatever path you choose, have fun, and make sure you abide by all local, state, and federal regulations regarding contests.

Establish a customer loyalty program.

Employing Check-Ins: Develop a Check-In Offer Check-In Offers are a fantastic method to meet face-to-face with your clients. The Yelp user must be present at the business in order to check into it. Your offer is shown once they check-in, and they will show it to an employee so they can redeem it.

This is an excellent chance to learn more about their experience and establish a trustworthy relationship that can result in return business.

Take Your Check-In Offer To The Next Level: After creating a check-in offer, advertise it all across your company to encourage check-ins.

While your offer will be visible to anybody visiting your company page on sites like Facebook and Yelp, you may also inform every customer that visits your establishment of the deal. To promote the offer inside and outside of your business, create table tents or signage.

Your personnel should receive training on the offer and strategies to explain it to the clients they interact with.

By bringing up the promotion, they can draw consumers' attention to the Yelp page and persuade them to use the Yelp app and check in at your establishment. Customers may thank devoted patrons and encourage new guests by sharing their Yelp check-ins with their network on Twitter and Yelp.

Create A Loyalty Program Out Of Your Check-In Offer: Perhaps your company already offers a client loyalty program or has used one in the past for a particular event. You may encourage these check-ins to occur more frequently by using Check-In Offers to track consumer visits.

Consider the distinctive loyalty benefits you might wish to provide to a loyal client.

Next, determine the number of visits each month that are appropriate for your company. If you own a restaurant, you might like to have that customer back for supper in a month. If you own a yoga studio, you might want to entice clients to come to three courses each week for a month.

Although every business is unique, implementing enjoyable loyalty programs can boost repeat business and consumer loyalty. Beyond simply reviewing a business online, customers can do so much more.

By employing review capabilities and continuing to advertise your business page whenever you can, you can start encouraging some of those interactions from your clients. Client loyalty is a great asset.

By fostering relationships and promoting participation, you can deepen their connection to your company and win over devoted clients and supporters.

By James Robinson

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