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There is nothing wrong with a well-placed billboard or newspaper ad, but if you want to expand your company, internet marketing is what you need.

While there is a role for traditional marketing techniques, digital marketing ought to be the first choice for every company because it is:

Affordable: Depending on the objectives and financial constraints of each company, digital marketing offers a variety of solutions.

You can adjust your digital marketing plan to best meet the financial resources available to your company, whether you're considering online advertisements or producing an organic video.

Speaking of speed, you can set up and launch an email campaign in under an hour. That is significantly quicker than traditional platforms, where a campaign may take weeks to take off.

High volume: Blogs and digital material have the potential to reach millions of visitors if you're wanting to attract consumers outside of your local area.

To expand your business with digital marketing through 2022 and beyond, I advise adhering to these four trends.

  1. Video Material

54 percent of people want to see more video content from the companies they use to make purchases. Why then do so many companies focus solely on blogs and social media posts?

Your digital marketing strategy needs to include platforms like YouTube, Snapchat, Instagram, and TikTok. You can engage followers more deeply with video content if it makes sense for your audience.

Get started filming because your smartphone already has a good camera! You'll feel more comfortable creating promotional films for your website, social media, and search engines like YouTube as you put more of yourself out there.

  1. Custom email marketing

Due to the disappearance of third-party cookies, digital marketing strategies like paid advertisements won't be as successful as they once were. Owned media, such as email, are significant for this reason.

You fully control your subscribers' data when you use email marketing; you are not dependent on Google or Facebook to gain access to it. That is strong stuff!

Boost the size of your email list if you haven't already. To increase signups, ask customers to subscribe while they are reviewing their online basket or install a kiosk within the store. To encourage more people to subscribe, you could even give something away for free.

You can quickly send hundreds of emails to subscribers using platforms like Mailchimp. Use the personalization and automation tools provided by your email service provider, however, to actually meet your consumers where they are rather than sending out impersonal email blasts.

  1. Online Groups

36 percent of Americans report feeling lonely, a percentage that has increased since the outbreak. It is more crucial for companies to unite people in this era of growing disconnection.

Online communities are powerful because of this. You can build a following for your company and provide them the connection they so desperately seek if you take the appropriate approach.

You can start small, despite the fact that large companies like Sephora have established entire websites devoted to their communities. Create a private Discord server or Facebook group to connect with your customers.

However, give them a cause to be enthusiastic! Participate in the group by:

  • Answering remarks
  • requesting their feedback on fresh features, goods, or colors
  • asking inquiries
  • featuring participants

Utilize this free digital marketing tool to create your own online community and take advantage of the opportunity to get to know your customers better on a personal level.

  1. A Mobile-First World

Are your email campaigns and website designed with mobile consumers in mind first? If not, users who view your website on smartphones may experience problems with the spacing, formatting, and rendering.

This occurs as a result of the fact that company owners typically create their marketing campaigns on a desktop computer, but customers frequently receive them on a mobile device. Businesses should design for mobile first because trying to convert desktop designs to mobile results in strange things happening.

Additionally, you don't have to be a developer to complete this! For your website, you can utilize mobile-friendly or mobile-optimized templates.

The conclusion

For many organizations, digital marketing has long been the preferred strategy. However, as consumer trends and preferences shift, you must modify your strategy if you want to maximize your profits. To improve your business, try these four tactics.

By James Robinson

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