actual campaign results

Driving 100k Success for a Sports Bar During Copa America

Client Background

A popular sports bar known for its lively atmosphere and dedication to sports events was eager to maximize its exposure and patronage during the Copa America tournament.

With a goal to not only attract soccer fans but also to create an unforgettable experience, the bar sought to leverage the excitement surrounding one of the biggest soccer events in the world.

Challenge

Despite its established reputation as a go-to venue for major sporting events, the sports bar needed to cut through the noise of competing venues and draw in both regulars and new customers.

The challenge was to create a buzz that would not only fill the venue throughout the tournament but also significantly boost revenue.

The Legacy Blueprint

  • Social Media Campaigns: We launched a series of engaging social media campaigns across platforms like Instagram and Facebook, using dynamic content that included real-time updates, match schedules, and teasers featuring highlights from previous matches. This approach helped keep the event top-of-mind and built anticipation.

  • Targeted Advertising: With a budget of $2,000, targeted digital ads were deployed to reach sports enthusiasts within the local area. These ads highlighted the unique atmosphere of the bar during game days, special offers, and the superior viewing experience provided by the venue.

  • Content Creation: Custom content was created to promote each match, showcasing the bar’s facilities and the vibrant atmosphere expected during the games. This included promotional videos that captured the excitement of watching live matches at the bar.

  • Event Logistics: Detailed planning ensured that each game day was an event, with decorations, themed menus, and special promotions that enhanced the guest experience and encouraged higher spend per patron.

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The Results Are In...

The results of our comprehensive marketing efforts were outstanding and had a significant impact on the sports bar’s success during Copa America:

Increased Patronage: Over 4,000 patrons attended the viewings across the tournament period, significantly exceeding typical attendance for sports events at the bar.

Revenue Growth: The bar achieved over $100,000 in revenue from bar sales alone, a record-breaking figure for the venue during a sports event.

Ticket Sales: Sales from ticketed events related to the Copa America matches contributed an additional significant revenue, with key matches generating up to $21,800 in sales.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!