actual campaign results

Enhancing Voter Engagement for Senator Raymond J. Lesniak's Gubernatorial Campaign

Client Background

Senator Raymond J. Lesniak, an established political figure in New Jersey, sought innovative ways to engage with voters and boost visibility for his gubernatorial campaign. The goal was to foster direct communication and gather input from the constituents of the Garden State.

Challenge

In a political landscape crowded with messages and advertisements, the challenge was to cut through the noise and connect with voters in a meaningful way. The campaign needed to leverage social media effectively to maximize reach and engagement, particularly among voters less likely to attend traditional town hall meetings.

The Legacy Blueprint

  • Facebook Live Town Hall: A live stream town hall event was organized, hosted on Facebook Live. This platform was chosen for its broad reach and familiarity among users, along with features that facilitate real-time interaction and discussion.

  • Pre-Event Promotion: We developed a series of engaging social media content leading up to the event, including video teasers, informational posts about the Senator’s platform, and instructions on how voters could participate in the live session.

  • Engagement During the Event: During the live stream, viewers were encouraged to submit their questions through Facebook's chat feature. This interactive format not only allowed for immediate engagement but also helped address voter concerns directly, making the session highly relevant and personal.

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The Results Are In...

The Facebook Live town hall was a resounding success, characterized by high engagement metrics and positive feedback from participants:

Viewer Reach and Engagement: The event reached over 16,781 people, with 12,000 views on the live stream, indicating strong interest and engagement from the community.

Active Participation: The live chat feature was extensively used, with hundreds of questions and comments posted, demonstrating effective voter engagement and interaction.

Increased Campaign Visibility: The promotion and execution of the event significantly boosted online visibility for Senator Lesniak’s campaign, with substantial increases in page follows and shares, enhancing overall campaign momentum.

actual campaign results

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