actual campaign results

Generating Leads for Club Metro USA

Client Background

Club Metro USA, a prominent fitness center, sought to enhance lead generation and increase gym memberships through targeted digital marketing efforts. Their goal was to attract new gym members by promoting a new yoga class offering.

Challenge

The challenge was to effectively reach and engage potential gym members in a saturated fitness market. Club Metro USA needed a marketing strategy that not only piqued interest but also motivated potential members to take immediate action by signing up for the gym.

The Legacy Blueprint

  • Free Yoga Class Promotion: The ad featured an engaging visual of a yoga class in session, accompanied by a compelling call-to-action that offered free yoga session passes. The promotion was designed to attract individuals interested in yoga and convert them into gym members.

  • Targeted Facebook Advertising: Utilizing Facebook’s advanced targeting tools, the campaign focused on users interested in fitness, wellness, and yoga within the local area. The ads emphasized the limited availability of free passes to create a sense of urgency.

  • Lead Capture and Follow-Up: Leads were captured through a sign-up form linked from the ad, collecting contact information for follow-up communications. Immediate response mechanisms, including phone call follow-ups, were implemented to convert leads into gym memberships.

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The Results Are In...

The campaign was highly successful, generating significant interest and conversions:

Lead Generation: The campaign quickly reached its capacity, generating 11 online leads and 10 phone call inquiries directly attributed to the ad.

High Conversion Rate: Of the leads generated, 3 resulted in new gym sign-ups, demonstrating the effectiveness of the offer and the targeting strategy.

Overwhelming Response: Due to the high volume of inquiries and limited class capacity, the campaign had to be paused to accommodate the surge in interest, underscoring the ad’s appeal and the market demand for yoga classes.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!