actual campaign results
How We Generated Millions for this Hospitality Company
Client Background
A venerable player in the hospitality industry, our client had been a fixture for 22 years, offering premier experiences across multiple locations.
Despite a strong reputation and a recent rebranding effort aimed at refreshing its image, the company was experiencing a noticeable decline in sales.
Challenge
The client faced declining patronage, an outdated marketing approach that failed to leverage modern digital platforms, and the challenge of reintroducing a well-established brand to a market that increasingly valued novelty and digital engagement.
The Legacy Blueprint
Social Media Revitalization: We launched a comprehensive social media advertising campaign, starting with a highly targeted birthday promotion that tapped into personal celebrations to draw in local crowds. This campaign alone started generating an impressive $100K per week after running for 90 days, reinvigorating interest and engagement with the brand.
User-Generated Content Campaigns: To foster community and customer loyalty, we initiated user-generated content (UGC) campaigns that motivated patrons to share their experiences. This strategy not only increased engagement but also expanded our follower base to over 50,000 across social media platforms.
Event-Driven Marketing: Understanding the importance of live experiences in hospitality, we planned and executed various events and concerts. Each event was designed to deliver not just entertainment but a holistic brand experience, strengthening customer relationships and attracting new patrons.
Expanding Digital Footprint: Building on the initial success, we extended our efforts to platforms including YouTube, Snapchat, Google, and Yelp, tailoring content to each platform’s strengths and audience preferences. This multi-platform strategy significantly broadened our reach.
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The Results Are In...
The revamped marketing strategy had a transformative impact on the business:
Sales Increase: We observed a remarkable 125% increase in sales across five locations, directly attributable to our new marketing strategies and event initiatives.
ROI on Marketing Spend: With a managed budget of $2 million annually for marketing, our campaigns, concerts, and events generated a return of $7.5 million, underscoring the effectiveness of our strategic expenditure.
Expansion Support: The renewed brand strength and marketing success supported the company’s strategic expansion, contributing to the opening of three new locations.
actual campaign results
Driving Sales, Amplifying Impact
George Owens
Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.
Kim Wexler
They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.
James Cart
I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.
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