actual campaign results

Boosting Client Acquisition for a Mortgage Broker

Client Background

A mortgage broker, seeking to expand his client base and enhance visibility in a competitive market, enlisted our services to harness the power of digital advertising. The goal was to attract potential homebuyers and property investors by leveraging targeted online ads.

Challenge

The mortgage industry is highly competitive, with brokers vying for attention in a market flooded with offers. The challenge was to distinguish our client from competitors, ensuring that the ads not only reached a large audience but also converted views into tangible leads.

The Legacy Blueprint

  • Targeted Advertising Strategy: We crafted a series of META ads designed to appeal directly to potential homebuyers and investors. The ads highlighted competitive mortgage rates, personalized service, and the broker’s expertise in securing optimal financing options.

  • Cost-Effective Lead Generation: The key to the campaign was achieving a low cost per click (CPC) and cost per lead (CPL). By optimizing ad spend and continuously refining target demographics, we managed to maintain a CPC of 87 cents, with leads coming in at under $5.

  • Continuous Optimization: Throughout the campaign, we utilized A/B testing for various ad components, including images, headlines, and call-to-action buttons. This data-driven approach allowed us to understand what resonated best with the target audience and adjust our tactics accordingly.

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The Results Are In...

The META ad campaign yielded impressive results, significantly enhancing the client's market presence and lead generation:

Efficient Cost Management: The campaign maintained a consistent CPC of 87 cents, which is particularly notable given the competitive nature of mortgage-related keywords. The CPL of under $5 was especially effective, demonstrating the campaign's efficiency in converting interested clicks into actionable leads.

Increased Client Base: As a direct result of the campaign, the mortgage broker saw a substantial increase in inquiries and client consultations, leading to a marked increase in closed mortgage deals.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!