An iconic movie soundstage, renowned for its history and state-of-the-art facilities, sought to increase its bookings and attract high-profile projects. The soundstage has been the venue for numerous notable film and music video productions but needed to enhance its visibility and appeal in an increasingly competitive market.
Challenge
The soundstage faced the challenge of reaching and engaging decision-makers in the film and music industry, including producers, directors, and location scouts. Despite its prestigious history, the venue needed to assert its relevance and top-tier status to secure more high-profile projects.
Targeted Google Ads: We developed a series of search ads targeting key industry keywords associated with film production, music video production, and professional soundstage rental. These ads were optimized for high intent queries to capture the attention of industry professionals actively seeking premier filming locations.
META Advertising Campaigns: On Facebook and Instagram, we launched visually-driven ad campaigns showcasing the soundstage’s facilities, its technological capabilities, and a portfolio of past projects. The ads highlighted testimonials from notable directors and producers who had previously used the soundstage, enhancing its prestige and desirability.
Success Stories and Project Highlights: The campaigns featured recent successful projects booked at the soundstage, including a music video by internationally acclaimed artist Dua Lipa. These examples served to illustrate the soundstage’s capability to support high-level productions and its appeal to top-tier talent in the industry.
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The advertising campaign achieved significant results in terms of increasing the soundstage’s bookings and industry profile:
Increased Project Bookings: Throughout the campaign period, the soundstage saw a substantial increase in bookings, securing a variety of projects including feature films, commercial shoots, and prominent music videos.
High-Profile Engagement: The highlight of the campaign was securing the Dua Lipa music video, a project that garnered extensive media coverage and showcased the soundstage’s capabilities to a global audience.
Enhanced Industry Visibility: The strategic use of Google and META ads significantly boosted the soundstage's visibility among industry professionals, leading to increased inquiries and bookings from both new and returning clients.
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