actual campaign results

Enhancing Brand Engagement and App Downloads for Matto Espresso

Client Background
Matto Espresso, a burgeoning coffee shop chain in NYC with 15 locations, sought to amplify its social media presence and increase downloads of its coffee shop app.

The goal was to engage more deeply with customers, promoting both daily visits and digital interaction through the app.

Challenge

In the competitive NYC coffee scene, Matto Espresso needed to stand out and cultivate loyalty among a diverse clientele. The challenge was to create compelling social media campaigns that not only drew attention but also encouraged active participation and app engagement.

The Legacy Blueprint

  • Social Media Promotions: We launched a series of eye-catching social media ads across Facebook and Instagram, highlighting the offer of free coffee for a year. The ads featured appealing images of Matto’s coffee and pastries, emphasizing the quality and convenience of engaging with the brand through the app.

  • Incentivized App Download Campaign: The central hook of our campaign was the opportunity to win free coffee for a year. This offer was exclusively available to individuals who downloaded the Matto Espresso app, effectively driving app installations while also enhancing customer engagement.

  • Engagement Metrics and Analysis: We tracked detailed metrics, including new user sign-ups, unique users, purchase conversion rates, and retention, to measure the success of the campaign and adjust strategies in real-time to maximize effectiveness.

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The Results Are In...

The revamped marketing strategy had a transformative impact on the business:

New and Unique Users: The campaign attracted 1.85K new users and reached 4.23K unique users, indicating successful penetration into the target market.

Revenue and Conversion Rates: A purchase conversion rate of 39% was achieved, significantly enhancing sales. Total revenue generated was $24.9K over the campaign period.

High Engagement Levels: The campaign achieved a week 1 retention rate of 26.4%, demonstrating effective initial engagement. Top 10% purchase value was an impressive $35.00, indicating high-value transactions resulting from the campaign.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!