a marketing director reviewing AI marketing

The Reality Check Every AI Marketing Team Needs

January 03, 20260 min read

After analyzing recent discussions in automation communities, here's what's really happening:

The Demo vs Reality Gap: Browser automation looks flawless in demos, but breaks in production when sites change structure

The Manual Marketing Paradox: Companies building AI growth engines are discovering that intentional "manual" marketing often outperforms automated promotion

The 80/20 Solution: Smart teams are using AI to handle adaptability (like GPT for dynamic UI changes) while keeping humans in strategic control

Key Takeaway: The future isn't fully automated marketing—it's AI-assisted marketing with human oversight.

What's your experience with scaling marketing automation?

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