actual campaign results

Driving Event Bookings through Innovative Social Media Campaigns

Client Background

Mr. G's Restaurant, a renowned banquet hall known for hosting a variety of special events, sought to increase their bookings for birthdays, anniversaries, and retirement parties. With an elegant venue that could accommodate a range of occasions, Mr. G's aimed to leverage digital marketing to showcase their offerings and attract more patrons.

Challenge

In a competitive market for event spaces, Mr. G's needed a distinctive marketing approach to highlight the unique aspects of their venue and stand out from other banquet options. The challenge was to effectively convey the ambiance and versatility of their space to potential clients.

The Legacy Blueprint

  • 360° Video Ad Campaign: We created a high-quality 360° video showcasing the banquet hall's interior, capturing its elegance and setup options. This video was promoted through Facebook ads, providing a virtual tour that engaged potential clients and gave them a comprehensive view of the venue's offerings.

  • Targeted Social Media Ads: The campaign utilized Facebook's advanced targeting capabilities to reach audiences interested in event planning, including those celebrating milestones such as anniversaries or retirements. Ads were optimized for both reach and engagement, encouraging interactions such as shares and inquiries.

  • Conversion Tracking: We implemented specific conversion tracking through the use of integrated forms on the venue's website, where potential clients could submit inquiries directly after viewing the ad. This approach allowed us to measure the effectiveness of the campaign in real-time and adjust tactics as needed to maximize response rates.

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The Results Are In...

The innovative use of 360° video in social media advertising yielded remarkable results:

Increased Engagement: The campaign reached 41,081 people, generating significant engagement with 7,231 post clicks and a substantial number of photo views and link clicks, indicating high interest in the venue.

High Conversion Rates: The ads led to a notable increase in direct inquiries, with the banquet form receiving 94 entries from 2,111 views (4.5% conversion rate) and the birthday form capturing 63 entries from 1,674 views (3.8% conversion rate).

Enhanced Brand Visibility: The unique 360° video not only highlighted the venue’s amenities but also enhanced Mr. G’s brand as a premier choice for special occasions, evidenced by the high engagement and positive feedback across social media channels.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!