actual campaign results

How We Increased Enrollment Across The Nation

Client Background

Our client, a prominent national trade school with 21 campuses spread across 14 states, specializes in providing top-tier vocational education in healthcare, automotive, and HVAC sectors.

Despite their extensive network and industry relevance, they struggled to harness the full potential of social media to reach prospective students and industry partners effectively.

Challenge

The primary challenge was the underutilization of social media, which resulted in high cost-per-acquisition (CPA) rates and insufficient online engagement. The school needed a strategic overhaul of its digital marketing efforts to improve its online presence, attract more students, and decrease the overall CPA.

The Legacy Blueprint

  • Social Media Marketing Campaigns: We developed and led customized marketing campaigns for each of the 21 campuses, ensuring that the content was relevant to the local context and the specific educational sectors (healthcare, automotive, HVAC). Each campaign aimed to showcase the real-life success stories of graduates, the hands-on training provided, and the potential career paths after graduation.

  • Instagram: Leveraged for showcasing campus life, student projects, and success stories through visually engaging posts and stories.

    Snapchat: Used for real-time engagement, including live Q&A sessions, campus tours, and day-in-the-life features from current students.

    YouTube: Developed video content that included detailed campus tours, alumni testimonials, and educational content explaining the value of trade education.

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The Results Are In...

The strategic reimagining of the school’s social media presence brought significant achievements:

Reduction in CPA: The focused and engaging social media campaigns significantly reduced the CPA from $432 to just $38, dramatically decreasing the school’s advertising spend while improving conversion rates.

Increased Website Traffic: By engaging content and consistent messaging across platforms, we achieved a 27% increase in website traffic. This not only heightened awareness of the school's programs but also bolstered enrollment inquiries.

Enhanced Online Engagement: The dynamic use of Instagram, Snapchat, and YouTube helped the school connect with a younger audience, increasing interaction rates and building a community around each campus.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!