actual campaign results

Amplifying Participation for a Division of Tourism Event

Client Background

The city of Elizabeth’s division of tourism sought to significantly increase attendance and participation in their annual bike expo event.

This event, a staple community gathering featuring cycling activities and exhibitions, aimed to attract a larger crowd and boost local tourism.

Challenge
Despite the event’s popularity, there was a need to broaden its reach and double the previous year’s participant count. The challenge lay in effectively marketing the event to attract both local and regional cyclists and ensure a substantial increase in attendance.

The Legacy Blueprint

  • Social Media Campaigns: Utilizing Facebook and Instagram, we launched targeted ads that showcased the event’s attractions, including special guest appearances, exclusive bike trails, and family-friendly activities. The campaigns were optimized for maximum engagement, using vibrant images and compelling call-to-action prompts.

  • Local Media Engagement: In addition to online advertising, we leveraged local media outlets, distributing press releases and securing spots in community bulletins to increase awareness. This dual-channel approach ensured that we reached potential attendees through both digital and traditional means.

  • Engagement and Interaction: To build excitement and encourage sign-ups, the campaign featured interactive elements such as contests and a countdown to the event. Engaging the community through these interactive strategies fostered a sense of anticipation and belonging.

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The Results Are In...

The advertising efforts were highly successful, reflected in the event’s record-breaking attendance and participation:

Increased Participation: The campaign directly contributed to a dramatic increase in event ridership, with over 3,000 riders participating, an increase of 1,500 from the previous year.

High Engagement Rates: The social media campaigns reached 79,674 people, with significant engagement metrics including 67,020 post engagements and thousands of clicks indicating strong interest and interaction with the event content.

Cost-Effective Campaign: With an ad spend of only $795.02, the return on investment was exceptional, highlighting the efficiency and effectiveness of the targeted ad strategies employed.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

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Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

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