actual campaign results

Revamping Digital Marketing for a Leading Independent Moving Company

Client Background

Approached by one of America's largest independent moving companies, our task was to overhaul their existing marketing efforts.

The company sought to enhance its digital presence and improve both customer acquisition and retention in a highly competitive market.

Challenge

Prior to our intervention, the company struggled with stagnating sales figures and an underperforming digital marketing strategy. The core challenges included inefficient ad spend, poor organic search visibility, and an overall need for a more cohesive digital marketing approach.

The Legacy Blueprint

  • Integrated Digital Marketing Strategy: A cross-functional team was assembled, including digital marketing experts and data analysts, to develop a comprehensive marketing strategy that leveraged both paid and organic channels.

  • Optimization of Digital Advertising: We managed a $2 million annual budget for digital advertising across platforms such as Google Ads and Facebook Ads. By refining targeting criteria and optimizing ad creatives and placements, we enhanced the performance of these campaigns, resulting in a 30% improvement in ROI.

  • Advanced SEO Implementation: A sophisticated SEO strategy was put in place to improve the company's organic search rankings. This strategy focused on keyword optimization, high-quality content creation, and enhancing the user experience on the website.

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The Results Are In...

The revamped marketing approach delivered significant results:

Sales Growth: There was a 53.85% increase in sales within the first year following the implementation of the new marketing strategy, marking a dramatic turnaround in the company's revenue generation capabilities.

Enhanced Website Traffic: Due to the improved SEO tactics, the company experienced a 40% increase in website traffic, which contributed to higher engagement rates and an uptick in customer inquiries.

ROI Enhancement: The optimization of the digital advertising budget led to a 30% improvement in ROI, demonstrating more efficient use of resources and better alignment of marketing expenditures with business objectives.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!