actual campaign results

Transforming a Million Dollar
Health and Wellness Brand

Client Background

Our client, a well-established health and wellness company with a nationwide presence, faced stagnating sales despite having a strong product lineup. They recognized the need for a digital marketing overhaul to reinvigorate their brand and boost online engagement and sales.

Challenge

The health and wellness market is fiercely competitive and rapidly evolving. Our client needed to stand out not just for the quality of their products but also through their digital presence, which was outdated and not optimized for conversion. The key challenges were poor online visibility, underperforming marketing campaigns, and low engagement rates on their e-commerce platform.

The Legacy Blueprint

  • Revamped Visual Content: We introduced enhanced graphics across all platforms to improve user experience and engagement. This included high-quality product images and compelling visual storytelling in all online and social media content, making the brand more appealing and relatable to a health-conscious audience.

  • Email Marketing Overhaul: Recognizing the power of direct communication, we redesigned the client’s email marketing strategy. This included segmenting the audience for personalized offers, creating content-rich newsletters to provide value beyond just sales pitches, and implementing triggered emails based on user behavior to increase conversions.

  • Engaging Online Classes: To tap into the growing trend of online health and wellness education, we developed a series of interactive online classes. These classes offered expert-led sessions on health, wellness, and the benefits of our client’s products, effectively creating a community around the brand and its values.

Don't worry, we can help!

The Results Are In...

The implementation of these strategies led to remarkable improvements in customer engagement and sales:

Sales Increase: We observed a remarkable 125% increase in sales across five locations, directly attributable to our new marketing strategies and event initiatives.

Expansion of Digital Reach: The introduction of online classes and enhanced digital media engagement across all platforms contributed to an additional $35,000 while creating a more robust online community.

Expansion Support: The renewed brand strength and marketing success supported the company’s strategic expansion, contributing to the opening of three new locations.

actual campaign results

Driving Sales, Amplifying Impact

George Owens

Legacy Business Partners are definitely the ones to go with when it comes to growth and marketing for your business. They're completely professional and have innovative and effective marketing strategies.

Kim Wexler

They provided excellent advice, seamless integration between social media and our website, and created campaigns geared towards our targeted audience. We look forward to our continued success with the support of LBP.

James Cart

I recently had the opportunity to receive great marketing advice from Legacy, they were able to breakdown strategies for me to implement to be able to grow my business. I am very thankful to James for all of his help.

Effortless Growth Starts Here.

Getting noticed in a crowded market is no easy feat... until now!